Search Engine Optimization
With the ever increasing popularity of the internet, search engine rankings are more important than ever. Additionally, search engines are constantly revising their results algorithms to return the most relevant sites. So even if you do get good rankings by accident, keeping them is a matter of hard work and know how. I know the best practices and keep up with the changing environment in the worldof search engines.
dB Masters can help you as much, or as little, as you want in your SEO campaign. Some clients have time on their hands, but are just unsure what exactly to do. In that situation I can provide a fly-over analysis of your web site, and suggestions addressing where and what on your web site you can improve, move or edit. I can do keyword research to tell you which words and phrases to target, and let you take it from there, saving you money, or, I can do a beginning to end solution doing it all myself, consulting with you along the way to make sure you know what I am doing and why. Costing more, but taking virtually none of your valuable time.
The choice is yours.
There are a couple aspects to search engine optimization that, for the most effective SEO, both need to be addressed.
On Page SEO
On page SEO is content and code. It's how you write your content, the keywords you focus on and how they are used and placed. It is a fine art to write content for the web, focusing on keywords while still retaining pleasant readability for human visitors.
In addition on page SEO involves the wisest use of meta tags, site validation with the major search engines and web master tools, using unseen code parameters and more. To get a good start, get accounts with the following web master tools:
Getting an account with these tools is the beginning of a good SEO campaign, and will make progress much quicker when we start working together. These tools report on keyword usage, possible site problems when they are crawling your site and much more.
Off Page SEO
Off page SEO generally is a matter of link building. Search engine value incoming links to your site from others and rank the importance of your web site by the importance of sites that link to you. Getting your links in the right places on the right web sites can help establish your site as an authority on your subject matter. Likewise, poorly placed links can hurt it.
Make sure, rather than just throwing links everywhere, haphazardly, you do it right, to get the most from the effort.